Guerrilla Marketing

I think this exercise was very successful. We were able to reach a lot of people during the week of RAW and we are continuing to reach others through our blogs and other personal websites with our videos on them.

Please watch my vidoes and others and respond on how affective our message is reaching others.

Thanks and remember... RAW- Responsibility Always Wins

http://spreadsheets.google.com/viewform?formkey=cGdpM3ZvRmRndGdIOTBQZUVmN3gyZHc6MA

RAW

The two other guerrilla marketing presentations I watched was the mock pass out and the group who had the guy in their group walk "drunkenly" through campus. I think the mock pass out was successful because although there were not a lot of people watching, those who walked by did stop to see what was going on showing that had there been more people it might have generated more buzz. That being said, I think that if we were to do it again it would be more effective to do it at a time where there is more traffic on campus.

The group who had the "drunk" student on campus had a very effective approach with guerrilla marketing. It generated a lot of buzz and caught a lot of people's attention because it is unusual to see an intoxicated individual on campus. I think if they were wanting to improve upon it they might have had a couple of "drunk" students to ensure more people saw them and heard the message.

Overall I think the efforts to promote RAW were successful. I heard a lot of students talking about the different displays in classes and read the articles in the paper. There was a lot of buzz and people took the information seriously rather than just blowing it off.... overall a successful week.

Multiple Choice Questions:

Chapter 1

• What is missing in this typical market channel:
  

Producer --> Wholesaler --> _________ --> Consumer

A. Business Agent
B. Retailer
C. Business User
D. Business Merchant

Chapter 2

• Which one is not an intangible element?

A. Corporate name and logo
B. Media Reports
C. Ideals and beliefs of corporate personnel
D. Corporate, personnel, and environmental policies

Chapter 3

• What occurs when the firm has previously chosen a vendor and intends to place a reorder?

A. Modified Rebuy
B. New Task
C. Derived Demand
D. Straight Rebuy