Five things that come to mind when I think of Coach are: high fashion, expensive, pretty, celebrities, purses
The media and its reputation has shaped my perception about Coach bags
The top then words associated with Coach on brandtags.net are: leather, expensive, purse, bags, bag, overpriced, purses, handbags, bus, luggage
My perception matches that of others fairly accurately.
I think this is because Coach bags are a common accessory of many women and there is a fairly common consensus about the type of bag you are receiving when you purchase one.
This is my favorite ad because I like the scene this commercial is recreating from Risky Business with Tom Cruise.
The athletes in this ad caught my attention because I like sports so I recognized them.
If I had extra money I might consider buying it, but I saw the commercial a few days ago and did not immediately rush out and buy it.
Yes I think this is an effective ad because it left an impression so when I hear that song again or watch Risky Business I will be reminded of Guitar Hero, which product association is a goal of advertising
The brand name of this purse is Coach
