• The brand name of this purse is Coach
• Five things that come to mind when I think of Coach are: high fashion, expensive, pretty, celebrities, purses
• The media and its reputation has shaped my perception about Coach bags

• The top then words associated with Coach on brandtags.net are: leather, expensive, purse, bags, bag, overpriced, purses, handbags, bus, luggage
• My perception matches that of others fairly accurately.
  
• I think this is because Coach bags are a common accessory of many women and there is a fairly common consensus about the type of bag you are receiving when you purchase one.