-The store I chose to go into was Limited Too. I chose this store because even as a young teen I was never interested in there products. I always thought the products were designed to make girls feel like they had to be "girly" and that did not fit my personality. I never shopped in there when I was younger so it was weird to go in there as a college-aged girl and reexamine what the store had to offer.
-At my age now, the store does not advertise toward my age group/demographic. They advertise toward girls who would use and wear their products. When looking around the store I decided it looked about the same as I thought it would have years ago. Girly, feminie and filled with products which I would not have worn as a young teen.
-However, when taking a closer look at the accessories I decided that some of the necklaces, bracletts, and earings I might have worn years ago, but not now.
-I came to the conclusion that while I would never buy anything in this store for me, if I had a younger cousin or friend who fit the demographic of the average pre-teen girl, I would consider shopping at Limited Too for them, regardless if they were the typical girly-girl or the sporty tomboy.

-I am glad I gave Limited Too a second chance because after entering it now I decided that my opinion before was a little too harsh and they do offer products for girls who are not the typical "girly-girl"

Answers:
B
C
B
D
C
A

Chapter 8:

The number or percentage if target audience reached is
a.) gross rating points
b.) reach
c.) frequency
d.) ratings

Which is NOT an advantage of radio:
a.) use if music
b.) DJ intimacy
c.) target duplication in many areas
d.) mobility

Chapter 9:

Which stage of and IMC plan involves personal selling, database marketing, and customer relations management?
a.) Integration Tools
b.) Promotional Tools
c.) Advertising Tools
d.) Foundation

Chapter 10:

Which type of premium is buying something and paying a nominal amount an example of?
a.) free-in-the-mail
b.) in-or-on package
c.) store or manufacturer
d.) self-liquidating

The Persuaders:

What company was "The Persuaders" mainly about?
a.) Southwest Airlines
b.) Concord Airlines
c.) Song Airlines
d.) AirLife Helicopters

Which demographic was this company's advertising mainly aimed?
a.) women
b.) men
c.) children
d.) there was no specific demographic