Chapter 8:

The number or percentage if target audience reached is
a.) gross rating points
b.) reach
c.) frequency
d.) ratings

Which is NOT an advantage of radio:
a.) use if music
b.) DJ intimacy
c.) target duplication in many areas
d.) mobility

Chapter 9:

Which stage of and IMC plan involves personal selling, database marketing, and customer relations management?
a.) Integration Tools
b.) Promotional Tools
c.) Advertising Tools
d.) Foundation

Chapter 10:

Which type of premium is buying something and paying a nominal amount an example of?
a.) free-in-the-mail
b.) in-or-on package
c.) store or manufacturer
d.) self-liquidating

The Persuaders:

What company was "The Persuaders" mainly about?
a.) Southwest Airlines
b.) Concord Airlines
c.) Song Airlines
d.) AirLife Helicopters

Which demographic was this company's advertising mainly aimed?
a.) women
b.) men
c.) children
d.) there was no specific demographic