-The store I chose to go into was Limited Too. I chose this store because even as a young teen I was never interested in there products. I always thought the products were designed to make girls feel like they had to be "girly" and that did not fit my personality. I never shopped in there when I was younger so it was weird to go in there as a college-aged girl and reexamine what the store had to offer.
-At my age now, the store does not advertise toward my age group/demographic. They advertise toward girls who would use and wear their products. When looking around the store I decided it looked about the same as I thought it would have years ago. Girly, feminie and filled with products which I would not have worn as a young teen.
-However, when taking a closer look at the accessories I decided that some of the necklaces, bracletts, and earings I might have worn years ago, but not now.
-I came to the conclusion that while I would never buy anything in this store for me, if I had a younger cousin or friend who fit the demographic of the average pre-teen girl, I would consider shopping at Limited Too for them, regardless if they were the typical girly-girl or the sporty tomboy.

-I am glad I gave Limited Too a second chance because after entering it now I decided that my opinion before was a little too harsh and they do offer products for girls who are not the typical "girly-girl"

Answers:
B
C
B
D
C
A

Chapter 8:

The number or percentage if target audience reached is
a.) gross rating points
b.) reach
c.) frequency
d.) ratings

Which is NOT an advantage of radio:
a.) use if music
b.) DJ intimacy
c.) target duplication in many areas
d.) mobility

Chapter 9:

Which stage of and IMC plan involves personal selling, database marketing, and customer relations management?
a.) Integration Tools
b.) Promotional Tools
c.) Advertising Tools
d.) Foundation

Chapter 10:

Which type of premium is buying something and paying a nominal amount an example of?
a.) free-in-the-mail
b.) in-or-on package
c.) store or manufacturer
d.) self-liquidating

The Persuaders:

What company was "The Persuaders" mainly about?
a.) Southwest Airlines
b.) Concord Airlines
c.) Song Airlines
d.) AirLife Helicopters

Which demographic was this company's advertising mainly aimed?
a.) women
b.) men
c.) children
d.) there was no specific demographic

• "The Persuaders" video was about how advertising is advancing in today's society and it followed a company from birth and its advertising methods.
• The common elements in the persuasion/selling strategies of advertising and marketing are to base ads that are directed toward different demographics. For instance, if a company wants to advertise toward both male and female consumers they might want to produce two ads each targeting the specific stereotype. Another common element is to use emotion in advertising. Emotion catches individual's attention more than simply claiming their product is "the best", which had been done years ago.
• We are headed toward an advertising world which is cluttered with a monstrosity of ads in which consumers feel overwhelmed.
  
• I think that the emotion techniques are the best to use. I find that my favorite ads are the ones in which make me think rather then telling me how to act. I really liked the advertising approach Song Airlines used, unfortunately though for this company to have been introduced in 2004, I have never heard about it, which is extremely disappointing considering all the great tactics used in marketing and advertising this company. I think though that if the advertising company does not reduce the amount of clutter they will continue in their recline of effectiveness. I really like how since we as consumers are no longer watching ads due to TiVo and whatnot that companies are beginning to advertise/market in what we do watch, I Am Sam and Cast Away.
• Overall I really enjoyed this video and learned a great deal about advertising methods and tactics. I think it was very effective with its message and did so in an interesting way which I will be able to remember.
  

Guerrilla Marketing

I think this exercise was very successful. We were able to reach a lot of people during the week of RAW and we are continuing to reach others through our blogs and other personal websites with our videos on them.

Please watch my vidoes and others and respond on how affective our message is reaching others.

Thanks and remember... RAW- Responsibility Always Wins

http://spreadsheets.google.com/viewform?formkey=cGdpM3ZvRmRndGdIOTBQZUVmN3gyZHc6MA

RAW

The two other guerrilla marketing presentations I watched was the mock pass out and the group who had the guy in their group walk "drunkenly" through campus. I think the mock pass out was successful because although there were not a lot of people watching, those who walked by did stop to see what was going on showing that had there been more people it might have generated more buzz. That being said, I think that if we were to do it again it would be more effective to do it at a time where there is more traffic on campus.

The group who had the "drunk" student on campus had a very effective approach with guerrilla marketing. It generated a lot of buzz and caught a lot of people's attention because it is unusual to see an intoxicated individual on campus. I think if they were wanting to improve upon it they might have had a couple of "drunk" students to ensure more people saw them and heard the message.

Overall I think the efforts to promote RAW were successful. I heard a lot of students talking about the different displays in classes and read the articles in the paper. There was a lot of buzz and people took the information seriously rather than just blowing it off.... overall a successful week.

Multiple Choice Questions:

Chapter 1

• What is missing in this typical market channel:
  

Producer --> Wholesaler --> _________ --> Consumer

A. Business Agent
B. Retailer
C. Business User
D. Business Merchant

Chapter 2

• Which one is not an intangible element?

A. Corporate name and logo
B. Media Reports
C. Ideals and beliefs of corporate personnel
D. Corporate, personnel, and environmental policies

Chapter 3

• What occurs when the firm has previously chosen a vendor and intends to place a reorder?

A. Modified Rebuy
B. New Task
C. Derived Demand
D. Straight Rebuy