• "The Persuaders" video was about how advertising is advancing in today's society and it followed a company from birth and its advertising methods.
• The common elements in the persuasion/selling strategies of advertising and marketing are to base ads that are directed toward different demographics. For instance, if a company wants to advertise toward both male and female consumers they might want to produce two ads each targeting the specific stereotype. Another common element is to use emotion in advertising. Emotion catches individual's attention more than simply claiming their product is "the best", which had been done years ago.
• We are headed toward an advertising world which is cluttered with a monstrosity of ads in which consumers feel overwhelmed.
  
• I think that the emotion techniques are the best to use. I find that my favorite ads are the ones in which make me think rather then telling me how to act. I really liked the advertising approach Song Airlines used, unfortunately though for this company to have been introduced in 2004, I have never heard about it, which is extremely disappointing considering all the great tactics used in marketing and advertising this company. I think though that if the advertising company does not reduce the amount of clutter they will continue in their recline of effectiveness. I really like how since we as consumers are no longer watching ads due to TiVo and whatnot that companies are beginning to advertise/market in what we do watch, I Am Sam and Cast Away.
• Overall I really enjoyed this video and learned a great deal about advertising methods and tactics. I think it was very effective with its message and did so in an interesting way which I will be able to remember.